If you think that a high amount of traffic coming in will bring you more money, then you are wrong. It is because high traffic is not the only element responsible. Other factors include the placement of your ads, ad type, and size of the ad units, CPC, and much more. Let us have a look at it in detail. Many advertisers have trust in Google advertising. To boost your Google AdSense earnings, you can utilize the below-listed tips. You need to master the new features if your blog doesn’t currently qualify for AdSense. How to qualify for AdSense?
13 Ways to Increase Google AdSense Earnings
Answer to your question -“how to increase AdSense revenue” are as follows:
1. Getting the Basics Right
Some bloggers, as well as online marketers, actually fail to pay attention to the basic rules imposed by Google for AdSense users. The placement of ads should be right to increase Google AdSense earnings. It is a mistake to place your ads strategically so that users end up clicking on them- it will not help you much. Asking someone to click your ads also backfires.
2. Organic Traffic
The AdSense ads work best when you get traffic from search engines. It also needs to be seen where the traffic source is. Mostly, traffic sources from the UK and USA ensure you get high CPC.
3. Website Optimization
It is one vital aspect many bloggers tend to overlook. When you are using loads of ads, graphics, and maybe videos on a website, its load time can be affected. Even with 3G, 4G, and 5G networks, making inroads, many users still cope with unreliable net speeds. So, you must optimize the website to ensure it loads faster on all platforms and browsers. Get rid of unnecessary graphics and content affecting site load speed. It will ensure your site ads will receive more clicks.
4. Blog Niche
It has been seen that bloggers with niche blogs tend to get better traffic and increased AdSense revenue than those with blogs with multiple niches. Choose and work on one niche rather than making a jukebox of information, to get better traffic and generate more Google AdSense revenue.
5. Relevant Content
Even if you place the ad in the best position and in the perfect size, it won’t bring you better results if you don’t have attractive content. You must know what interests the users that are browsing the page you want your ad posted on. For example, if you deal with kitchen equipment, you can place your ad on websites that deal with cooking; if you deal with auto parts, you can place your ad on websites dealing with cars. An auto part ads placed on a page that talks about cooking won’t be beneficial. This is why Google’s robots check your content to see what your ad is about and then place it where it suits the website’s theme so that your ad is relevant to the readers on the page.
6. Ad Size
Wider ad units have seen to be performing better than tall and thin ad units. Horizontal ads are better than vertical ads. Such ads help the readers to read better through a more consistent reading pattern and, thus, are reader-friendly. Wider ads bring in a higher click rate. If you have placed vertical ads on website pages and are not receiving the results you want, this could be a reason. Try changing single ads on websites and see if they perform better. If you see positive results, go further, and change all your ads one by one. The best sizes for your ads to perform well are –
Responsive ad units Large rectangle (336×280) Medium rectangle (300×250) Skyscraper (160×600) Leaderboard (728×90)
7. Ad Placement
You must place your ads where they are most likely to be seen. Ask yourself where your ads will be able to grab the most attention. It is always better to place your ad near something the users are likely to click. Do the users on the particular page your ad is on, click on social buttons or share buttons, or elsewhere? Make an analysis and place your ads near these areas. If you can’t analyze these areas, place your content around the content of the page and above the fold. Users don’t generally scroll till right at the bottom of the page. They might just surf the above half and navigate away if the content doesn’t interest them. So, you might lose out on these visitors if you place your ad at the bottom. Even if you have a very simple ad unit but, if it is placed in a better position, you will get more clicks than flashy ads placed elsewhere.
8. AdSense Heatmap
While designing a site for using AdSense, think of the AdSense heat map. This will ensure you can come up with AdSense-optimized themes to increase AdSense earnings. The sizes like 160×600, 728×90, and 300×250 are some of the best sizes in this regard.
9. Using Relevant Ads
Keep in mind that AdSense is, after all, a contextual ad network, which functions based on ad content used by users. It means ads shown via this engine should be relevant to website content. Adding a few lines of code after and before the content to target the ads to content also helps.
10. Type of Ad Units
The AdSense ads should be placed on the site content. Bloggers often tend to ignore the importance of link-based ads. They are not the same as banner ads, but they are also suitable for CTR. Such ads can be laced at the header navigation bar. Both text and display ads work when they are used in the right way.
11. Blending
The ads on a site must blend well with the theme in terms of design and color. If it is overly attractive and sticks out from the rest of the page, it is not a good thing. But, it should also stand out from the rest if you want users to notice and click it. You can mix and match similar, as well as complementary colors in a balanced way. For example, you may use the text color and font style in your ad that matches that of the content on the page and let the background of your ad and other elements contrast.
12. Category Blocking
There is a list of different categories for ad placement. Check if any categories are not performing well, you can block them. It is now fairly simple to find out the type and category of ads that are performing worst. This category blocking feature is very easy to use and can help increase your earning. It is recommended that you block the categories that have a good percentage of an impression but low earnings percentage.
13. AdSense for YouTube
You can create a YouTube channel to increase AdSense revenue. If you publish videos to YouTube or your blog site, the copyrighted videos can be monetized with the YouTube publisher program. The ultimate performance will, of course, depend on the kind and quantity of traffic those videos get. Must learn the strategies to grow your YouTube channel. After that, you are required to gain YouTube Subscribers and Watch Time to monetize it.
Summing it up
These are just some basic strategies to increase AdSense revenue. If a significant source of your income comes from Google AdSense revenue, using these tips will be rather advantageous. Based on your situation, you may deploy one or more of these. It makes sense to try various measures and find out which ones work well for you. It is prudent that you adopt a slow and steady approach to increase Google AdSense earnings. For further assistance regarding AdSense or any kind of digital marketing service, you must talk to the experts in this field. Find a specialist to help maximize your potential and take your earnings to the next level.
