Rethinking Crm Platforms A Standalone Program Or Something More
CRM Platforms for Business Beyond Operational CRM When we talk about the difference between CRM as standalone software and CRM that’s integrated with other tools, we’re typically distinguishing between operational CRM and analytical CRM. Operational CRM is used to manage routine sales, to track a customer through the pipeline, and for functions like lead generation and marketing. That’s a fairly robust piece of software on its own, but analytical CRM takes things a step further by mining customer data, predicting sales, providing data that can boost conversions, and much more....